CDP Flocktory - Customer Data Platform for your business

How it works

1. Data collection
The platform aggregates data with user-level granularity from online and offline sources.

2. Data standardization
The platform consolidates the data, removes any duplicates, then attaches it to a single depersonalized Flocktory ID.

3. Data segmentation
The platform breaks down the data based on auto-updating parameters.

4. Activation
The platform interacts with users through omnichannel cascading communications.

FEATURES

Meeting business needs

Revenue growth

Work flexibly with user audiences and ML optimization.

Reduce costs for infrastructure and marketing

Streamline ineffective marketing communications using a single online/offline database.

Increasing NPS

Systematic communications without data overload.

Reducing churn

Observe customer behavior at all touchpoints.

Data protection

A single information repository certified by Roskomnadzor.

Segmentation

By orders

Amount
Status
Categories
Brands
Products
Average check
RFM

By views

Pages
Categories
Brands
Products, including products in the basket
Time since last visit
Traffic sources

By smart segments based on ML algorithms

High Interest — by probability of ordering in the category
Visit Engagement — by probability of ordering on the site
Price Hunters — by whether the user compares prices before purchasing
Purchasing Power — by purchasing power
Time of day purchasers — by potential time of activity
Loyal Customers — by degree of loyalty
Category Virgins — by those who haven’t previously purchased anything in the category online