Customer Data Platform (CDP)
All our products are powered by the Flocktory CDP
The platform records all customer touchpoints, compiles them into a database, combines user profiles into a single ID, and segments them for further communications.
How it works
The platform aggregates data with user-level granularity from online and offline sources.
2. Data standardization
The platform consolidates the data, removes any duplicates, then attaches it to a single depersonalized Flocktory ID.
The platform breaks down the data based on auto-updating parameters.
The platform interacts with users through omnichannel cascading communications.
Meeting business needs
Reduce costs for infrastructure and marketing
- Average check
- Products, including products in the basket
- Time since last visit
- Traffic sources
By smart segments based on ML algorithms
- High Interest — by probability of ordering in the category
- Visit Engagement — by probability of ordering on the site
- Price Hunters — by whether the user compares prices before purchasing
- Purchasing Power — by purchasing power
- Time of day purchasers — by potential time of activity
- Loyal Customers — by degree of loyalty
- Category Virgins — by those who haven’t previously purchased anything in the category online
By technical specifications
By demographic characteristics — gender, age, and more
By custom lists based on email addresses and cookies
Trusted by well-known companies
Let’s get started!
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