Trigger events

Bring users back into the order funnel and guide them to perform target actions with personalized omnichannel email, web push and in-app push communications triggered under certain conditions.

How it works

  • Newsletters operate within predefined communication scenarios, triggered in response to user’s action (or inaction).
  • Scenarios can be simple or multi-level if communication involves variability of user actions.
  • The communication chain branches out until the user performs the target action.
  1. User performs a trigger action on the site, such as leaving the shopping cart, and enters one of the predefined communication scenarios for reentry into the funnel.
  2. The system sends them an email, web, or push communication motivating them to perform the target action.
  • Communication scenarios are based on a vast amount of data about user behavior.
  • There is no limit to the number of scenarios; you can start with any of 20 default options.

! All the user data is anonymous and encrypted — we comply with Russian Federal Law 152-FZ and GDPR.


  • Attracting clients
  • Expanded outreach and extra sales
  • Increasing customer loyalty
Use more than 20 best-practice customer interaction scenarios or implement custom ones based on cross-channel communications (in email, web, and push) to achieve your goals, taking into account incomplete user actions and other behavior parameters.
Optimize your communication strategy based on conversion benchmarks for your niche and related niches at each step of the scenario.
Test hypotheses to use the most effective offer formats.

Examples of user scenarios

Abandoned sessions, carts and browsing

We’ll remind users of the products they didn’t buy.

The product is in stock

We’ll let customers know that a favorite or recently viewed product is available again.

Price reduction

We’ll let users know about your discounts, thus increasing demand.

Returning to the funnel after making an order

We will encourage users to leave feedback or buy accessories even after they’ve made the purchase.

Enabling the product

Submit the form, and our manager will contact you; they will tell you more about the product and will help you to enable it.

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