Is it true that the same website can be optimized in real time for the needs of different audience segments or even a specific user without changing the code or incurring additional costs?
Yes, this is possible thanks to onsite personalization. It’s a set of tools — widgets for the site, each implementing a specific user interaction scenario.

These tools motivate the user to take action, help them make a decision, or focus their attention on something specific.

Sounds difficult?

In this video, we’ll use simple examples to show what onsite personalization is and how it works, the opportunities it opens up for business, and how to use it properly.