FloLab
Marketing, Technologies, people and their inventions
A Portal to the World of Data: The Flocktory Omnichannel Platform Rebranded
It reflects the evolution of the company, a personalized approach, and creativity
Analysis of Buying Behaviour on the Runet from February to May 2022
Since February, we have been regularly sharing with you research about Runet
Flocktory: How to Attract an Audience in a New Reality
The platform’s latest performance tools
CDP (Customer Data Platform) - how are they useful, what are they, and how to choose and implement them
The CPD, or customer data platform, has become a trend of recent years
The Probability of Buying and How It Helps To Find Users with Real Interest
It’s no secret that you can try to predict users’ actions in e-comm by analysing their behaviour on the Internet
How we find those who are interested in buying or ready to take the targeted action you need
The Flocktory Smart Segment Story
Trigger Emails as a Sales Tool in the Era of Personalisation
A very strong statement for such a simple marketing communication tool, you might say. But we’re willing to bet: the simplest solution to the problem is often the best one.
Personalised Advertising and the Personalisation of Communication
Today’s Opportunities — Tomorrow’s Prospects
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